6/20/07

For a cell phone retail chain



Client: Univers Mobiles
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Trivia behind the name: The hash key is the mnemonic for numbers. And cell phone numbers in India have 10 digits. So Hash 10 cues cell phones. To think that such a name was bought by a Coimbatore based store, is indeed heartening. A special thanks to Sharad Haksar for pushing hard for the name.