4/25/17

Name for a Builder's Loyalty Program


Client: DRA Homes
Agency: 1pointsize
Logo designer: Pandiyan
Logic behind the name: The idea was to float a loyalty program for the elite home buyers of DRA. Upper Storey seemed a perfect fit.

10/22/16

Name for an innovative startup



Client: Wannawill Inventorium
Agency: Albert Dali
Logo designer: KA Shanmuga Vel
Logic behind the name: Wannawill is the bridge that links 'Wanna make it happen' to 'Will make it happen'. Wannawill is also a phonetic cousin of the Tamil word 'Vaanavil' which means Rainbow. Since the inventions at Wannawill will be spanning all categories, the rainbow allusion works well. Also, we handpicked the word 'Inventorium' to describe the business of the company.

9/30/16

Name for a residential enclave


Client: Doshi Housing
Agency: 1pointsize
Logo designer: Pandiyan
Logic behind the name: Wellspring literally means 'an abundant source'. Doshi Wellspring is an abundant source of clear water, clean air, connectivity, and serenity.

8/24/16

For a brand of leggings


Client: Amul Inner Wear
Agency: 1pointsize
Logo designer: KN Balakrishnan
Logic behind the name: Florio in Latin means 'to flower, to blossom'. Florio Leggings is meant to be a colourful brand for the confident woman.

6/15/16

For an elite residential enclave


Client: DRA Homes
Agency: 1pointsize
Logo designer: Pandiyan & Remy Francois Sabah
Logic behind the name: Tuxedo is an enclave tailor made for the top guns. We wanted an unusual name that's stylish and befitting the business class.

10/1/15

For a mega township on OMR


Client: Doshi Housing
Agency: 1pointsize
Logo designer: Remy Francois Sabah
Logic behind the name: Risington is a gated community of high rises, located on OMR, the growth engine of Chennai. Risington is expected to usher in optimism and a new belief in OMR - given a bearish market.

5/4/14

A promo for Frizz Da Salon.


Client: Frizz da Salon
Agency: 1pointsize
Logo designer: Remy Francois Sabah
Logic behind the name: Around World Cancer Day, Frizz da Salon wished to do a hair donation promo to make wigs for cancer victims who lose hair due to Chemotherapy. We saw potential in the 'can' in Cancer. We used it to weave a message-oriented name.

4/25/14

A residential & commercial project in Thoraipakkam


Client: Akshaya Homes
Agency: 1pointsize
Logo designer: KN Balakrishnan
Logic behind the name: Tango is all about the dance of two. The property from Akshaya is a fusion of residential and commercial, aesthetics and accessibility, lifestyle and luxury. So it felt appropriate.

8/31/13

A luxury property in Trichy


Client: Akshaya Homes
Agency: 1pointsize
Creative Director: Sharad Haksar
Logic behind the name: A play on the affluent comic character.

8/22/13

For a gated community




Client: Navin's Housing & Properties
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: KN Balakrishnan
Logic behind the name: Whiteberry is a tribute to the wireless hand held device that connects you instantly with whatever you want. Being a pure white edifice in a well connected neighbourhood in Chennai, the name felt appropriate.

7/28/13

For the Aadi Sale of Forum Mall



Client: The Forum Vijaya Mall
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Remy Francois Sabah
Logic behind the name: Yumaadi is the Tamil equivalent of 'Oh my god!'. Also Yumaadi could mean a delicious Aadi (the fourth month as per the Tamil Calendar and also the month of off-season sales).

For a new township near Porur.



Client: Akshaya Pvt. Ltd.
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design: Balaji
Logic behind the name: A homeland where freedom is your birth right.

5/21/13

For a designer inner wear.


Client: JG Hosiery Pvt Ltd
Agency: 1pointsize
Creative Director: Sharad Haksar
Logic behind the name: Derived from 'Zoiros', the Greek word for 'lively'.

2/16/12

For a milk café in Vellore





















Client: Flo Milk Café
Agency: 1pointsize
Creative Director: Sharad Haksar
Art Director: KA Shanmugavel
Logic behind the name: Flo is short form for 'Fat low'. As the café served products made out of low fat milk, we thought this was appropriate.

2/16/11

For a fun society



Agency: Lucifer Labs.
Art Director: Shanmuga Vel of 1pointsize.
Logic behind the name: Hiss is an acronym of Horrible Indian Songs Society.

1/3/11

For a micro township in Chennai



Client: Akshaya Homes
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design: KA Shanmuga Vel
Status: Launched on January 1, 2011.
Logic behind the name: January is located in Thaiyur.
Thai is the January equivalent in the Tamil calendar.

10/17/10

For India's Largest Hotel Booking Portal



Client: Inasra Technologies.
Website: www.stayzilla.com
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: KA Shanmuga Vel
Logic behind the name: Stayzilla can provide accomodation in every zilla (district) in India. Also, it's the godzilla of all travel-to-stay portals.

10/14/10

For India's First Yoga Studio Chain



Client: Root Wellness.
Ad Agency: 1pointsize.
Creative Director: Sharad Haksar.
Logo Designer: Gopi Prasannaa
Logic behind the name: 136.1 Hz is the frequency of Om and also happens to be the frequency of the Earth Year (time the earth takes to go around the sun). Om is a recurring chant in yoga and so 136.1 made a perfect fit as we were on the look out for a intriguing global name with as many layers as yoga.

8/2/10

For an Integrated Township



Client: ETA Star.
Agency: Orchard Advertising.
Logo Design by: KN Balakrishnan.
Logic behind the name: Globevill is the short form of Global Village.

7/16/10

For a commercial complex


Client: Akshaya Homes
Ad Agency: Orchard Advertising
Art Director: KN Balakrishnan
Logic behind the name: I chose the name Vibgyor (the colours of the rainbow) as the commercial complex has a vibrant glass facade and it houses many hues of businesses.

2/9/10

For a loyalty program from Sting Casuals



Client: Blaze Apparels.
Agency: 1pointsize.
Creative Director: Sharad Haksar.
Art Director: Payal Shah.

1/30/10

For a site that champions safe browsing for kids



Client: Tulir
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: Gopi Prasannaa

11/19/09

For a creative content venture



Logo design by Raijith Ravi.

10/7/09

For a Preschool



Client: Everonn Education Ltd.
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Gopinath Prasanna
Logic behind the name: Kinder (German for kid) + Understand = A school that understands kids like no one else.

9/29/09

For a Business Plan Competition



Client: Villgro
Agency: Orchard Advertising, Chennai
Logo design: KN Balakrishnan
Logic behind name: The business plan competition is targeted at all those who wish to be entrepreneurs.

5/7/09

For a new apparel brand



Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: K. A. Shanmugavel.
Status: Soon-to-be-launched.

1/10/09

For a semi-urban brand of suitings



Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Abdul Rahman
Status: Soon-to-be-launched.

12/11/08

For a new brand of cell phone


Client: Hash 10
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Shradha Mohan
Trivia: The conv in convo stands for conversations and convenience.

11/25/08

For a new trouser brand



Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: K. A. Shanmugavel
Status: Soon to be launched

9/2/08

For my naming blog



Logo design by Gopinath Prasanna.

8/25/08

For a GSM mobile phone brand



Agency: 1pointsize.
Client: Hash 10.
Creative Director: Sharad Haksar.
Logo Design by: Gopinath Prasanna.
Trivia behind the name: Loqo is the latin word for 'talk'. Also phonetic cousin Loco means 'in motion or mobile'.

7/25/08

For the servicing arm of Hash 10



Product: Cell phone repair division.
Client: Hash 10.
Agency: 1pointsize.
Logo Design by: Payal Shah.

7/15/08

For a blog into Tamil PJs



Client: Lucifer Labs
Agency: 1pointsize
Logo Design: Gopinath

7/11/08

For a celebrity pet


That's Gizmo the pug.
Client: Ace lensman Sharad Haksar.
Agency: 1pointsize
Logic behind the name: Sharad Haksar is heavily into gadgets. And the pug happens to be a toy dog.
Photograph courtesy: Sharad Haksar.

6/26/08

For a lingerie brand



Status: Soon-to-be-launched.
Client: Shakti Knits
Agency: Fresh Lime Communications
Logo design by: CP Sajith
Trivia: Anne Wrier is the anagram of Inner Wear.

6/24/08

For a laparoscopy clinic



For a soon-to-be launched laparoscopy clinc.
Agency: 1pointsize
Creative Director: Sharad Haksar
Art Director: Shradha Mohan.

5/22/08

For a rural herbal cosmetic brand


Status: Soon to be launched.
Client: Jindal Agro
Logo Design by: CP Sajith
Trivia behind the name: Such is the hindi word for Truth. As nothing can be purer than truth, we thought it makes a fab fit for a herbal brand with a purity plank.

10/14/07

For the formal range of Sting Men's Wear



Agency: 1pointsize
Client: Blaze Apparels
Art Director: Sharad Haksar

8/1/07

For an inhouse brand of men's casual wear



Client: Pothys Clothing Company
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Tanvi Maher

7/22/07

For the World's No.1 Community of Creative Photographers



Client: Eye-Light Pictures
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Raijith Ravi

7/6/07

For a web comic book about a mediocre tribe



Client: Lucifer Labs
Logo designed by: Payal Shah

6/27/07

Formal, Semi-formal & Casual clothing from Stori







Client: Chaya Garments
Brand: Stori
Agency: 1pointsize
Creative Director: Sharad Haksar
Design by: C. P. Sajith

For cargo pants with zipper pockets



Client: Blaze Apparels
Brand: Sting
Agency: 1pointsize
Creative Director: Sharad Haksar
Design by: Payal Shah

6/22/07

For a herbal cosmetics brand



Status: Soon to be launched.
Client: Jindal Agro
Logo design by: C. P. Sajith
Trivia behind the name: Jindal Agro is based in Uttaranchal, the 27th state of India.

6/21/07

a puzzle involving unraveling anagrams



Client: Lucifer Labs
Logo design by: C. P. Sajith

A lateral puzzle that involves 3 clues



Client: Lucifer Labs
Logo design by: Anantha
Trivia behind the logo: The 3 fonts used in the logo act as 3 lateral clues for a famous personality.

For a cryptic game involving four clues



Client: Lucifer Labs
Agency: 1pointsize
Logo design by: C. P. Sajith

6/20/07

For a cell phone retail chain



Client: Univers Mobiles
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Trivia behind the name: The hash key is the mnemonic for numbers. And cell phone numbers in India have 10 digits. So Hash 10 cues cell phones. To think that such a name was bought by a Coimbatore based store, is indeed heartening. A special thanks to Sharad Haksar for pushing hard for the name.