Name for a Startup Consultancy

Client: Bloody Old Men
Agency: Albert Dali
Logic behind the name: Bloody Old Men is a collective of consultants who are supposedly 'over the hill' because of their age. The self deprecating name is the collective's way of showing the middle finger to their detractors.
Logo Design by: KA Shanmugavel.

Name for a furnishing & decor brand

Client: Cool Threads
Agency: 1pointsize
Logic behind the name: Being a Tamilnadu brand, we decided to give it a Tamil name. Nutch in the native lingo means 'striking/punchy'.
Logo Design By:CP Sajith

Name for an affordable curtain brand

Client: Cool Threads
Agency: 1pointsize
Logic behind the name: Best value for the money paid.
Logo Design By:CP Sajith

Name for an AI-driven Sales Ops Platform

Client: P360
Agency: Albert Dali
Logic behind the name: The platform was developed specifically for the Life Sciences market to give a holistic helicopter view of all aspects of pharma sales. Since it uses Artificial intelligence, it offered us scope to do a word play with the term 'Bird's Eye'.

Name for an Investment Advisory

Client: Quinstinct Advisory
Agency: Albert Dali
Logic Behind the Name: Quinstinct is an invented name. It's a fused name derived from 'Quantitaive & Instinct'. The two traits that define the advisory.

Name for an art gallery

Client: Sharad Haksar
Ad Agency: 1pointsize
Logic Behind the Name: We wanted to pitch it as an art gallery with a distinct point of view.
Logo Design: Anirudh Ghosh

Name for a Sports Academy

Client: The Gaudium School
Agency: Albert Dali
Logic behind the name: A sporting utopia with mindboggling facilities.
Logo Design: Shanmuga Vel

Name for a Synthetic Wood

Client: Prabitha Polymers
Agency: Albert Dali
Logic behind the name: Xylo- is a Latin prefix meaning'wood'. And Xyloid means 'Wood-like'. The term sat well for a brand that wished to build doors and window frames using Wood Plastic Composites (WPC). WPC seemed too boring. And Synthetic Wood felt too generic. We wanted something that felt a bit differentiated. And a bit high tech. Xyloid seemed a perfect fit.

Name for an IoT button

Client: Swittons.com
Agency: Albert Dali
Logic behind the name: We were debating creating a coined name that contains the letters IoT in any order. That's when we hit upon Swittons. Swittons is about ordering SWIftly using 1-click buTTONs. Swittons is easy on the mouth and is a new-to-the-world name that's trademarkable anywhere.

Name for a private label

Client: Boonbox
Agency: Albert Dali
Logic behind the name: What else do you call a brand with an innovative point of view.
Logo Design: Krishnagopal Kodoth

Name for a Brand Strategy Consultancy

Client: Narendra Kumar Alabmbara
Agency: Albert Dali
Logic behind the name: 1400 grams is the weight of the human brain. What else can you call a cerebral consultancy?
Logo Design: KN Balakrishnan

Name for a Private Label

Client: Boonbox
Agency: Albert Dali
Logic behind the name: What else do you call a private label that's about value for money.
Logo Design: KA Shanmugavel
Logo Logic: The surprise of the price discovery is well embedded in the identity.

Name for a logistics app

Client: Boonbox
Agency: Albert Dali
Logic behind the name: Kojo is derived from Khojo, the Hindi word for tracking & searching. Since our app's purpose was to help the client track ecommerce shipments, it seemed to fit like a glove.
Logo Design by: KN Balakrishnan
Logo Logic: The search icon inside a location pointer to navigate the maze of logistics.

Name for a smart home colony

Client: Isha Homes
Agency: 1pointsize
Logic behind the name: The project was targeted at new gen software professionals.

Name for a residential enclave

Client: DRA Homes
Agency: 1pointsize
Logo designer: Dhaya Nidhi
Logic behind the name: What else do you call a home that's right from all angles.

Name for a Builder's Loyalty Program

Client: DRA Homes
Agency: 1pointsize
Logo designer: Pandiyan
Logic behind the name: The idea was to float a loyalty program for the elite home buyers of DRA. Upper Storey seemed a perfect fit.

Name for an innovative startup

Client: Wannawill Inventorium
Agency: Albert Dali
Logo designer: KA Shanmuga Vel
Logic behind the name: Wannawill is the bridge that links 'Wanna make it happen' to 'Will make it happen'. Wannawill is also a phonetic cousin of the Tamil word 'Vaanavil' which means Rainbow. Since the inventions at Wannawill will be spanning all categories, the rainbow allusion works well. Also, we handpicked the word 'Inventorium' to describe the business of the company.

Name for a residential enclave

Client: Doshi Housing
Agency: 1pointsize
Logo designer: Pandiyan
Logic behind the name: Wellspring literally means 'an abundant source'. Doshi Wellspring is an abundant source of clear water, clean air, connectivity, and serenity.

For a brand of leggings

Client: Amul Inner Wear
Agency: 1pointsize
Logo designer: KN Balakrishnan
Logic behind the name: Florio in Latin means 'to flower, to blossom'. Florio Leggings is meant to be a colourful brand for the confident woman.

For an elite residential enclave

Client: DRA Homes
Agency: 1pointsize
Logo designer: Pandiyan & Remy Francois Sabah
Logic behind the name: Tuxedo is an enclave tailor made for the top guns. We wanted an unusual name that's stylish and befitting the business class.

For a mega township on OMR

Client: Doshi Housing
Agency: 1pointsize
Logo designer: Remy Francois Sabah
Logic behind the name: Risington is a gated community of high rises, located on OMR, the growth engine of Chennai. Risington is expected to usher in optimism and a new belief in OMR - given a bearish market.

A promo for Frizz Da Salon.

Client: Frizz da Salon
Agency: 1pointsize
Logo designer: Remy Francois Sabah
Logic behind the name: Around World Cancer Day, Frizz da Salon wished to do a hair donation promo to make wigs for cancer victims who lose hair due to Chemotherapy. We saw potential in the 'can' in Cancer. We used it to weave a message-oriented name.

A residential & commercial project in Thoraipakkam

Client: Akshaya Homes
Agency: 1pointsize
Logo designer: KN Balakrishnan
Logic behind the name: Tango is all about the dance of two. The property from Akshaya is a fusion of residential and commercial, aesthetics and accessibility, lifestyle and luxury. So it felt appropriate.

A luxury property in Trichy

Client: Akshaya Homes
Agency: 1pointsize
Creative Director: Sharad Haksar
Logic behind the name: A play on the affluent comic character.

For a gated community

Client: Navin's Housing & Properties
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: KN Balakrishnan
Logic behind the name: Whiteberry is a tribute to the wireless hand held device that connects you instantly with whatever you want. Being a pure white edifice in a well connected neighbourhood in Chennai, the name felt appropriate.

For the Aadi Sale of Forum Mall

Client: The Forum Vijaya Mall
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Remy Francois Sabah
Logic behind the name: Yumaadi is the Tamil equivalent of 'Oh my god!'. Also Yumaadi could mean a delicious Aadi (the fourth month as per the Tamil Calendar and also the month of off-season sales).

For a new township near Porur.

Client: Akshaya Pvt. Ltd.
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design: Balaji
Logic behind the name: A homeland where freedom is your birth right.

For a designer inner wear.

Client: JG Hosiery Pvt Ltd

Agency: 1pointsize

Creative Director: Sharad Haksar

Logic behind the name: Derived from 'Zoiros', the Greek word for 'lively'.

For a milk café in Vellore

Client: Flo Milk Café
Agency: 1pointsize
Creative Director: Sharad Haksar
Art Director: KA Shanmugavel
Logic behind the name: Flo is short form for 'Fat low'. As the café served products made out of low fat milk, we thought this was appropriate.

For a fun society

Agency: Lucifer Labs.
Art Director: Shanmuga Vel of 1pointsize.
Logic behind the name: Hiss is an acronym of Horrible Indian Songs Society.

For a micro township in Chennai

Client: Akshaya Homes
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design: KA Shanmuga Vel
Status: Launched on January 1, 2011.
Logic behind the name: January is located in Thaiyur.
Thai is the January equivalent in the Tamil calendar.

For India's Largest Hotel Booking Portal

Client: Inasra Technologies.
Website: www.stayzilla.com
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: KA Shanmuga Vel
Logic behind the name: Stayzilla can provide accomodation in every zilla (district) in India. Also, it's the godzilla of all travel-to-stay portals.

For India's First Yoga Studio Chain

Client: Root Wellness.
Ad Agency: 1pointsize.
Creative Director: Sharad Haksar.
Logo Designer: Gopi Prasannaa
Logic behind the name: 136.1 Hz is the frequency of Om and also happens to be the frequency of the Earth Year (time the earth takes to go around the sun). Om is a recurring chant in yoga and so 136.1 made a perfect fit as we were on the look out for a intriguing global name with as many layers as yoga.

For an Integrated Township

Client: ETA Star.
Agency: Orchard Advertising.
Logo Design by: KN Balakrishnan.
Logic behind the name: Globevill is the short form of Global Village.

For a commercial complex

Client: Akshaya Homes
Ad Agency: Orchard Advertising
Art Director: KN Balakrishnan
Logic behind the name: I chose the name Vibgyor (the colours of the rainbow) as the commercial complex has a vibrant glass facade and it houses many hues of businesses.

For a loyalty program from Sting Casuals

Client: Blaze Apparels.
Agency: 1pointsize.
Creative Director: Sharad Haksar.
Art Director: Payal Shah.

For a site that champions safe browsing for kids

Client: Tulir
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: Gopi Prasannaa

For a creative content venture

Logo design by Raijith Ravi.

For a Preschool

Client: Everonn Education Ltd.
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Gopinath Prasanna
Logic behind the name: Kinder (German for kid) + Understand = A school that understands kids like no one else.

For a Business Plan Competition

Client: Villgro
Agency: Orchard Advertising, Chennai
Logo design: KN Balakrishnan
Logic behind name: The business plan competition is targeted at all those who wish to be entrepreneurs.

For a new apparel brand

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: K. A. Shanmugavel.
Status: Soon-to-be-launched.

For a semi-urban brand of suitings

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Abdul Rahman
Status: Soon-to-be-launched.

For a new brand of cell phone

Client: Hash 10
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Shradha Mohan
Trivia: The conv in convo stands for conversations and convenience.

For a new trouser brand

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: K. A. Shanmugavel
Status: Soon to be launched

For my naming blog

Logo design by Gopinath Prasanna.

For a GSM mobile phone brand

Agency: 1pointsize.
Client: Hash 10.
Creative Director: Sharad Haksar.
Logo Design by: Gopinath Prasanna.
Trivia behind the name: Loqo is the latin word for 'talk'. Also phonetic cousin Loco means 'in motion or mobile'.

For the servicing arm of Hash 10

Product: Cell phone repair division.
Client: Hash 10.
Agency: 1pointsize.
Logo Design by: Payal Shah.

For a blog into Tamil PJs

Client: Lucifer Labs
Agency: 1pointsize
Logo Design: Gopinath

For a celebrity pet

That's Gizmo the pug.
Client: Ace lensman Sharad Haksar.
Agency: 1pointsize
Logic behind the name: Sharad Haksar is heavily into gadgets. And the pug happens to be a toy dog.
Photograph courtesy: Sharad Haksar.

For a lingerie brand

Status: Soon-to-be-launched.
Client: Shakti Knits
Agency: Fresh Lime Communications
Logo design by: CP Sajith
Trivia: Anne Wrier is the anagram of Inner Wear.