Client: Prabitha Polymers
Agency: Albert Dali
Logic behind the name: Xylo- is a Latin prefix meaning'wood'. And Xyloid means 'Wood-like'. The term sat well for a brand that wished to build doors and window frames using Wood Plastic Composites (WPC). WPC seemed too boring. And Synthetic Wood felt too generic. We wanted something that felt a bit differentiated. And a bit high tech. Xyloid seemed a perfect fit.
