Name Drops

For a fun society

2011-02-16T23:15:00.005+05:30

Agency: Lucifer Labs.
Art Director: Shanmuga Vel of 1pointsize.
Logic behind the name: Hiss is an acronym of Horrible Indian Songs Society.

For a micro township in Chennai

2011-01-03T18:37:00.006+05:30

Client: Akshaya Homes
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design: KA Shanmuga Vel
Status: Launched on January 1, 2011.
Logic behind the name: January is located in Thaiyur.
Thai is the January equivalent in the Tamil calendar.

For India's Largest Hotel Booking Portal

2010-10-17T09:35:00.005+05:30

Client: Inasra Technologies.
Website: www.stayzilla.com
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: KA Shanmuga Vel
Logic behind the name: Stayzilla can provide accomodation in every zilla (district) in India. Also, it's the godzilla of all travel-to-stay portals.

For India's First Yoga Studio Chain

2010-10-14T08:14:00.005+05:30

Client: Root Wellness.
Ad Agency: 1pointsize.
Creative Director: Sharad Haksar.
Logo Designer: Gopi Prasannaa
Logic behind the name: 136.1 Hz is the frequency of Om and also happens to be the frequency of the Earth Year (time the earth takes to go around the sun). Om is a recurring chant in yoga and so 136.1 made a perfect fit as we were on the look out for a intriguing global name with as many layers as yoga.

For an Integrated Township

2010-08-02T10:05:00.002+05:30

Client: ETA Star.
Agency: Orchard Advertising.
Logo Design by: KN Balakrishnan.
Logic behind the name: Globevill is the short form of Global Village.

For a commercial complex

2010-07-16T08:30:00.006+05:30

Client: Akshaya Homes
Ad Agency: Orchard Advertising
Art Director: KN Balakrishnan
Logic behind the name: I chose the name Vibgyor (the colours of the rainbow) as the commercial complex has a vibrant glass facade and it houses many hues of businesses.

For a loyalty program from Sting Casuals

2010-02-09T16:58:00.002+05:30

Client: Blaze Apparels.
Agency: 1pointsize.
Creative Director: Sharad Haksar.
Art Director: Payal Shah.

For a site that champions safe browsing for kids

2010-01-30T00:08:00.000+05:30

Client: Tulir
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Designer: Gopi Prasannaa

For a creative content venture

2009-11-19T18:37:00.000+05:30

Logo design by Raijith Ravi.

For a Preschool

2009-10-07T22:22:00.001+05:30

Client: Everonn Education Ltd.
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Gopinath Prasanna
Logic behind the name: Kinder (German for kid) + Understand = A school that understands kids like no one else.

For a Business Plan Competition

2009-09-29T17:17:00.000+05:30

Client: Villgro
Agency: Orchard Advertising, Chennai
Logo design: KN Balakrishnan
Logic behind name: The business plan competition is targeted at all those who wish to be entrepreneurs.

For a new apparel brand

2009-05-07T12:54:00.000+05:30

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: K. A. Shanmugavel.
Status: Soon-to-be-launched.

For a semi-urban brand of suitings

2009-01-10T12:14:00.000+05:30

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo Design by: Abdul Rahman
Status: Soon-to-be-launched.

For a new brand of cell phone

2008-12-11T07:32:00.001+05:30

Client: Hash 10
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Shradha Mohan
Trivia: The conv in convo stands for conversations and convenience.

For a new trouser brand

2008-11-25T16:19:00.001+05:30

Client: SC Trade
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: K. A. Shanmugavel
Status: Soon to be launched

For my naming blog

2008-09-02T19:06:00.001+05:30

Logo design by Gopinath Prasanna.

For a GSM mobile phone brand

2008-08-25T22:35:00.000+05:30

Agency: 1pointsize.
Client: Hash 10.
Creative Director: Sharad Haksar.
Logo Design by: Gopinath Prasanna.
Trivia behind the name: Loqo is the latin word for 'talk'. Also phonetic cousin Loco means 'in motion or mobile'.

For the servicing arm of Hash 10

2008-07-25T22:09:00.000+05:30

Product: Cell phone repair division.
Client: Hash 10.
Agency: 1pointsize.
Logo Design by: Payal Shah.

For a blog into Tamil PJs

2008-07-15T19:51:00.001+05:30

Client: Lucifer Labs
Agency: 1pointsize
Logo Design: Gopinath

For a celebrity pet

2008-07-11T22:34:00.000+05:30

That's Gizmo the pug.
Client: Ace lensman Sharad Haksar.
Agency: 1pointsize
Logic behind the name: Sharad Haksar is heavily into gadgets. And the pug happens to be a toy dog.
Photograph courtesy: Sharad Haksar.

For a lingerie brand

2008-06-26T18:38:00.001+05:30

Status: Soon-to-be-launched.
Client: Shakti Knits
Agency: Fresh Lime Communications
Logo design by: CP Sajith
Trivia: Anne Wrier is the anagram of Inner Wear.

For a laparoscopy clinic

2008-06-24T16:34:00.001+05:30

For a soon-to-be launched laparoscopy clinc.
Agency: 1pointsize
Creative Director: Sharad Haksar
Art Director: Shradha Mohan.

For a rural herbal cosmetic brand

2008-05-22T21:48:00.000+05:30

Status: Soon to be launched.
Client: Jindal Agro
Logo Design by: CP Sajith
Trivia behind the name: Such is the hindi word for Truth. As nothing can be purer than truth, we thought it makes a fab fit for a herbal brand with a purity plank.

For the formal range of Sting Men's Wear

2007-10-14T11:34:00.000+05:30

Agency: 1pointsize
Client: Blaze Apparels
Art Director: Sharad Haksar

For an inhouse brand of men's casual wear

2007-08-01T22:51:00.000+05:30

Client: Pothys Clothing Company
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Tanvi Maher

For the World's No.1 Community of Creative Photographers

2007-07-22T17:44:00.003+05:30

Client: Eye-Light Pictures
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Raijith Ravi

For a web comic book about a mediocre tribe

2007-07-06T15:06:00.000+05:30

Client: Lucifer Labs
Logo designed by: Payal Shah

Formal, Semi-formal & Casual clothing from Stori

2007-06-27T17:01:00.000+05:30

Client: Chaya Garments
Brand: Stori
Agency: 1pointsize
Creative Director: Sharad Haksar
Design by: C. P. Sajith

For cargo pants with zipper pockets

2007-06-27T16:34:00.000+05:30

Client: Blaze Apparels
Brand: Sting
Agency: 1pointsize
Creative Director: Sharad Haksar
Design by: Payal Shah

For a herbal cosmetics brand

2007-06-22T22:19:00.000+05:30

Status: Soon to be launched.
Client: Jindal Agro
Logo design by: C. P. Sajith
Trivia behind the name: Jindal Agro is based in Uttaranchal, the 27th state of India.

a puzzle involving unraveling anagrams

2007-06-21T23:36:00.001+05:30

Client: Lucifer Labs
Logo design by: C. P. Sajith

A lateral puzzle that involves 3 clues

2007-06-21T23:27:00.000+05:30

Client: Lucifer Labs
Logo design by: Anantha
Trivia behind the logo: The 3 fonts used in the logo act as 3 lateral clues for a famous personality.

For a cryptic game involving four clues

2007-06-21T22:06:00.000+05:30

Client: Lucifer Labs
Agency: 1pointsize
Logo design by: C. P. Sajith

For a cell phone retail chain

2007-06-20T22:30:00.001+05:30

Client: Univers Mobiles
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Trivia behind the name: The hash key is the mnemonic for numbers. And cell phone numbers in India have 10 digits. So Hash 10 cues cell phones. To think that such a name was bought by a Coimbatore based store, is indeed heartening. A special thanks to Sharad Haksar for pushing hard for the name.

For an editing studio

2007-06-20T22:26:00.001+05:30

Client: Bootlegger's Island
Agency: 1pointsize
Logo design by: C. P. Sajith
Trivia behind the name: The studio used Apple's Final Cut Pro for editing films. So the name was a play on this funda.

For a home furniture store

2007-06-20T22:19:00.000+05:30

Status: Soon to be launched.
Client: East Furniture
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Payal Shah
Trivia behind the name: East has a lot of glass and steel furniture. Wood stuff is just a tiny portion of their offering. Hence the name not just brown. Incidentally, this is my longest brand name, till date. And I am glad the client bought it.

For a maternity fitness center

2007-06-20T22:14:00.000+05:30

Client: Rakhi Kapoor
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Trivia behind the name: Dwi is the sankrit word for two. As the maternity fitness center was about the wellness of the mom-to-be & the child, we thought this was bang on.

For an Italian American eatery

2007-06-20T22:08:00.000+05:30

Client: Kenzos
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith

For a fresh vegetables outfit in Tamil Nadu

2007-06-20T18:18:00.000+05:30

Status: Project in deep freezer.
Client: Sam Phillip's
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Trivia behind the name: Kaai in tamil means vegetable. So Kaairo alludes to 'the vegetable capital'.

For an ad film maker

2007-06-20T18:11:00.000+05:30

Client: Ten X
Agency: 1pointsize
Logo design by: C. P. Sajith.

For an instore cold coffee brand

2007-06-19T23:37:00.000+05:30

Status: Not yet launched
Client: Coffee?
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Raijith Ravi
Trivia behind the name: Legend has it that Baba Budhan introduced coffee into India by smuggling 7 coffee seeds from Arabia.

For an office furniture store

2007-06-19T23:26:00.000+05:30

Client: East Furniture
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: Raijith Ravi

For a digital camera & accessories store

2007-06-19T22:36:00.000+05:30

Client: Trade Links
Agency: 1pointsize
Creative Director: Sharad Haksar
Logo design by: C. P. Sajith
Portmanteau origin: Pix + Et cetera